Monday, February 24, 2014

Enquirer Creates Click-Bait Blog Post a-la Buzzfeed

I don't think this will surprise anyone but the 24 people who commented on the blog post, but the Enquirer's blogpost over the weekend with the title Is Greater Cincinnati really miserable? is click-bait bullshit. The title implies the survey in question ranked cites (or maybe metro areas). In reality it "rated" States.

One can question the lousy article's methods and we should. The article, by Time but based on a Wall Street review of a Gallop Study (convoluted mess!) lists Ohio 5th and all of the stats it lists as examples don't rank in the top 5 worst. So, subjectivity or other randomness in the study of a study isn't valued, let alone trying to compares states on such a general basis.

The Enquirer's ICYMI blog then plays the role of Buzzfeed troll, looking to get hits (more page views) and it worked. Journalistic ethics be damned, however! Trying to push the city pride buttons by fraudulently including Cincinnati as the basis for a study is worthy of scorn and mocking. Getting readers falsely ginned up about something that does not reflect how the headline sold it is shameful and cruel.  If those responsible think they have any journalistic ethics, then they are greatly mistaken.

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