Friday, August 31, 2012

MetroMix Print Edition to End with September 19th Issue

Just in time for launch of the Enquirer's NYT style Paywall for it's online content, the FREE weekly entertainment newspaper MetroMix is ending its print edition with the September 19th issue. It will instead be online and incorporated in a new redesigned website. Here is how the Enquirer article describes it:
We’re currently hard at work relaunching’s Entertainment channel – consider this the Extreme Makeover: Entertainment Edition. We’re going to combine all of our entertainment coverage into one easy-to-navigate web site.
I'm not sure how this will impact Cincinnati's entertainment industry, but I do know that it lessons the impact of having a cover story. The one thing a digital edition or website has difficulty doing is creating the impact on the reader, or casual passer by, that a cover story provides. This effect is similar to a front page headline on a daily newspaper, but for weekly or monthly publications, the cover takes on a different focus.

MetroMix provides a boost to certain events by running a cover story on it. I don't see the impact with anything that could be created online or in an email. The medium doesn't have the same type of interaction with readers. This is a loss. I don't know if will or can be replaced.

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