Thursday, December 15, 2011

What is the Future of Metromix?

Last week Gannett, parent company of the Enquirer, announced that it was closing seven Metromix outlets.  The Cincinnati edition of Metromix was not included, but how much longer will the publication last or in what form could it continue?

The MinnPost is reporting that the Twin Cities Metromix will be replaced by an "Express Metromix" which the article states would be an aggregation website for Entertainment.  I would prefer they shutter the website instead of being an aggregator.  We don't need any more aggregators.

Do we see the future of all of Metromix in these stories?  Will Metromix Cincinnati follow the Minneapolis model?

I hope not, but if you make me bet, I would give it until the end of summer 2012.

Is print advertising that unprofitable?  I still read the advertisements.  I do that mostly because in entertainment publications that is often how I can find out what events are going on, since original content in these print publications have become nearly non-existent.

I'm still waiting on the Enquirer iPad app, which reports indicate will require a subscription to read it.  I don't know how this will affect the regular online edition or iPhone app, but free online news in Cincinnati is endangered.  If the paper takes the profits from the iPad subscriptions and invests in more LOCAL reporters covering LOCAL stories, then I will pay for an online edition of the Enquirer.  I just don't see Gannett making any investment in anything that actually provides original local news content, just eyeballs to crap.

1 comment:

  1. Who prints MetroMix? Are they centrally produced & shipped out or has the Enquirer been printing their own?


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