In the City Council Election we are going to see this a lot. Today I offer up the meaningless political speech of the week from Republican candidate Catherine Smith Mills. In a recent blog post on her campaign website she addressed her "Mills Means Jobs Plan." She emphasized it to the point of putting it in bold.
I looked through her website for a white paper. I didn't find one. I looked for some type of listing of what the plan would entail. I didn't find anything. A plan to create jobs is not an easy thing to create, if you are actually going to write up how to create jobs.
Instead I found this on her "issues" page:
Mills Means Jobs: Job Creation, Retention, & Economic DevelopmentSo her plan is nothing but typical light Republican fare with a little extra pro-business sauce on the side.
I support job creation and retention efforts for businesses, because a city with a strong tax base can support its services. We must stop unnecessary barriers for business creation and growth. The vitality of small businesses in Cincinnati and the cultivation of the entrepreneurial spirit are key components to our City’s future success. I will work to develop new polices[sic], research tax incentives, and create a business friendly atmosphere in which companies of all sizes have an opportunity to succeed.
That's not a plan, that just word tested meaningless political speech that maybe a few ignorant people will think means something. What she needs to do is tell the truth: She's willing to give away the farm to businesses, and hope they actually hire people here. She's not going to do anything that is unfriendly to them, so I presume that includes NOT making it legally binding that any give-away to business requires the business to maintain a number of jobs here in the City (as opposed to overseas or out of state.) If Mills would do that, why not put it in print?
What she has put out their so far is meaningless. There is no detail. There is the illusion of detail, but that is worse than no having no political rhetoric at all.
Mills is not and will not be unique in this or any campaign. She's just the first I chose to look over. There will be more. We can only hope other candidates will try a little harder to provide more details on their websites.