Thursday, July 01, 2010
The Cincinnati Herald in Tax Trouble
The Cincinnati Herald, a weekly newspaper targeted towards African-Americans, owes $73,000 in back taxes to the IRS. The newspaper is owned by Ohio State Senator Eric Kearney. Niche print media is difficult on a national level, but it is a nightmare on a local level. The Herald should consider ways to expand readership by including other target groups. Latinos would be the obvious choice to consider, but being the Urban newspaper, serving the City, would be the only long term model that could avoid these type of financial issues. The only other option would be finding a benefactor to plug the funding gaps. That is something a viable business should not rely on.