Tuesday, December 30, 2008

Enquirer.com Redo 2.0

Recently, the Cincinnati Enquirer updated its website again after a total relaunch earlier this year. This update is not a new look, but new organization. The biggest complaints with the relaunch were the slowness of the site and the simple fact that you couldn't find anything. So, I've not noticed an increased loading speed, but is the reorg better? Can you read the paper online better? Or is it still a mess with no cohesiveness? I like the idea of a daily newspaper where you can determine a front page story. With the relaunch that concept was almost abandoned. The power of front page story is the one natural editorial choice a news outlet makes about straight up news.

The revised site now to me as more of front page editorial choice present. It is not tied to the daily, more akin to CNN.com style with the instant front page story lasting as long as the editors see fit. This is an improvement to the organization.

The problem is still the ever shrinking local content. The staff blogs are acting as the supplement to lack of local news, and I think the reporters are ham-strung with that. I don't know how blogging fulfills their job requirement, so it appears as if they are doing it largely on their own time.

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