Wednesday, November 12, 2008

Pulse Ends Print Edition

In a surprise move last week Cincinnati Pulse (Formerly known as the Downtowner) haulted the printing of their weekly newspaper and launched a web only edition at www.cincipulse.com.

Web only news sites, as I can tell you personally, are difficult to profitable when you have reporters to pay. As a new source, the paper has greatly improved under the new owners. I hope they are able to make this model work, but without the print copy, they are losing a downtown niche that I think drove readership: available in local establishments. When you could pick up a copy inside Skyline and read it while you ate lunch, that provided a solid niche that will disappear with an online edition.

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