John Kiesewetter opened the can of worms on WLWs "The Big Juan" billboard campaign. I've not seen the billboards, so I can't speak to what they look like, but I have a more important question, where are they? The where speaks to whom WLW is targeting with the billboard. If these are only in Lower Price Hill or only in Mason, that says something very bad. If these are only in generally high traffic areas, like along highways, that says some less aggressive and more tasteless.
Leonard Pitts Jr wrote about this type of thing and summed it up brilliantly, is WLW being a bully about this? It sounds like they are, which is unfortunately what WLW is all about.