Monday, July 03, 2006

Radio Swap

Clear Channel is swapping station formats for 1530 and 1360, with sports going to 1530, and Liberal talk radio moving to 1360. For dramatic affect, Rick Bird is trying to paint this as some big sign of Liberal Radio doom.

We're in Cincinnati. It is surprising that the Liberal Talk radio is even on the air. It is obvious that sports is going to be much more popular and far easier to sell ads on, than political talk plagued with groups trying to get it off the air. This change will likely make Clear Channel money, which is what they are after, above all.

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